Emailbased is an Israeli start-up established in 2006 by three entrepreneurs: Aaron Boublil, Ary Tebeka and Philippe Lumbroso.

Aaron Boublil brings 20+ years marketing expertise to 2pad. From 1985-1995, he owned and operated a software servicing company. In 1995, Aaron founded Mediaquest, a web based marketing company. Four years later, he sold his company to the worldwide marketing giant Ogilvy. He remained with Ogilvy until 2005, first heading their dot-com marketing division in France, and later working on the accounts of industry leaders IBM, Nestle and Unilever, just to name a few.

The other two partners each bring 20+ years hardware expertise to 2pad. Ary Tebeka and Philippe Lumbroso co-founded Kortex in 1985, a leader in the French modem manufacturing industry. In 1996, they co-founded Aplio, a VoIP hardware manufacturer, which they later sold to IDT / Net2Phone in 2000. They remained at IDT until 2002. In 2004, they closed Kortex and began their next project: Emailbased and 2pad.

The partners have brought on board 2 senior web developers,
Lionel Melloul and Serge Abend, whom together have a combined 25 years experience.

Emailbased was created based on the conviction that email will remain the leading Internet tool and that it is currently being used at only a fraction of its full potential.

Emailbased offers its 2pad service to all Internet users who enjoy exchanging photos and videos by email.

To ensure the best quality of service, 2pad has selected the following key partners:

• Amazon.com for reliable and unlimited storage
• 2checkout for a secure purchasing experience
• Qoop and e-Center for global print ordering and fulfillment